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Camden Town Brewery is asking Londoners to help spread beer and Christmas cheer. Here’s the deal: you buy one of its special ‘12-pack give back’ cases of beer, packaged in a freepost box. When you’ve safely transferred the bottles to the fridge, go to your wardrobe, dig out any unwanted clothes, pop 'em in that Camden Town box. Take the box to the post office, and the pre-paid package will go straight to TRAID.
If you prefer spending your money on clothes over beer, you can search for vintage Christmas party clothes at a one-day pop-up shop, held inside Camden Town Brewery Bar. Every penny will go to the charity, TRAID. And if the mood takes you, you can toast your new outfit with a beer.