CRACK + CIDER: Shop for the Homeless

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Founders Charlotte Cramer and Scarlett Montanaro have come up with a great way of tackling some of the problems faced by London’s estimated 7,581 rough-sleeping residents. For the month of November their online shop is finding a physical home on Kingsland Road at ethical homeware store One Good Deed Today. Cramer and Montaro came up with the name for their thoughtful enterprise when a rough sleeper told them ‘People don’t give me money because they just think I’ll spend it on crack and cider’.
They talked to local shelters, to identify the items that might make surviving a night on the streets slightly more bearable. They’ve got five quality products for you to choose from: a backpack (£15), a fleece (£10), an umbrella (£5), a winter jacket (£25) and a hat, socks and gloves combo (£7). You won’t be taking these good-looking winter warmers home though – the products will be distributed directly to the homeless in time for Christmas. If you can’t make it down IRL you can still get involved by shopping online until Saturday December 12. 

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Tastemaker

What a smashing idea. It's about time something like this happened and hats off to Charlotte and Scarlett for bringing it to life. Their concept is simple, smart and tackles an issue that is not spoken about enough. 


When you consider that the number of empty buildings in the capital could rectify homelessness in an evening – it's nuts that our government have made the cuts that they have and people are still living in the conditions they are. 


I understand that it's a big matter in question, but until people in power do something positive to put an end to the issue, I'm hopeful that this is a step in the right direction and will really make a difference. 


Visit the One Good Deed Today Shop or purchase your donations online – and as a community let's do something affirmative and constructive.


 Such a nice thing to do- and great that the homeless will get quality products rather than hand-me-downs...