Department Store for the Mind
Time Out says
This new shopping venture from the former Director of the School of Life Sophie Howarth, is intended as a destination for those looking for thoughtful gifts for thoughtful people this Christmas. The store will be popping up in Unit 3 of Old Street underground, stocked with gifts designed to promote emotional wellbeing arranged by the mood or personality the product caters for. Stationary, goods for the home, cards, and unique gifts will all be on offer with prices starting from £2.50.