The way we watch film and TV may be changing, but nothing surpasses the cinema experience – that thrill of sharing a movie with a packed house on the biggest screen imaginable. And nothing is more jaw-dropping than ScreenX, the latest innovation from Cineworld.
Cineworld has launched the revolutionary technology in the UK at Cineworld in the O2 Greenwich in London, plus Cineworld Speke and coming soon to Cineworld Leeds. ScreenX is a game-changer, allowing audiences to go beyond the frame and feel the world and power of a story as never before.
Welcome to ScreenX
Here’s how it works. ScreenX is the world’s first multi-projection system that allows cinemagoers a 270-degree viewing experience during certain sequences by expanding the screen on to the side walls of the auditorium. To provide this experience, the ScreenX auditorium can host up to 12 additional projectors to project on to the side walls (or wings). The content displayed is seamlessly blended together using proprietary software to form the one 270-degree image.
ScreenX walls are specially created and installed with a specific fabric, which guarantees that the brightness and colour match the centre of the screen along the complete length of the auditorium. To complete the effect, the auditoriums are fitted with strategically placed audio systems and speakers, all designed to enhance the 270-degree perspective.
The result is a form of movie-watching that, during the most exciting scenes, breaks the frame, taking you deeper into the drama, characters and emotion of the story. It’s movie-watching with no restrictions or limits.
Blockbusters get bigger
A showcase designed for movies of epic proportions, Cineworld introduced ScreenX to the UK with two of 2018’s biggest blockbusters ‘The Meg’ and ‘Ant-Man and the Wasp’. For the former, ScreenX puts audiences right in the middle of the action as Jason Statham takes on a 75ft prehistoric shark, the megalodon – you’ll feel like you’re underwater with The Stath, holding your breathe during the heart-stopping action. Similarly, ScreenX heightens the rush of ‘Ant-Man and the Wasp’, as the scaled-down superheroes go on an epic car chase through the streets of San Francisco – it’s an event so intense and nerve-shredding you’ll wish you’d been able to buckle up for the ride along with them.
Next up, ScreenX is bringing ‘The Nun’ to life. The latest in ‘The Conjuring’ series, Corin Hardy’s film follow a priest (Demián Bichir) and a novice sister (Taissa Farmiga) sent by the Vatican to investigate the mystery of a nun’s death in a Romanian abbey. This is where ScreenX comes into its own. The film was shot on location in real castles, convents and rural villages, and ScreenX will ensure you feel every bit of bone-chilling texture: fog enveloping graveyards... Cobwebs covering rooms... The claustrophobia of closing coffins... ScreenX makes it more than just a movie to passively watch; it creates entertainment to lose yourself in.
ScreenX expands our horizons and possibilities to discover stories in a refreshing, awe-inspiring way. For more details, head to cineworld.com/ScreenX.
The duration of 270-degree projection varies with each film. Terms of entry apply. For more information, please visit: www.cineworld.co.uk/terms/in-cinema.
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