ImmerseLDN

London’s immersive entertainment district
  • Things to do | Event spaces
  • Royal Docks
Andrzej Lukowski
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Time Out says

Part of the hulking Excel London complex in the Docklands (more accurately its newer Excel Waterfront area), ImmerseLDN is a whole entertainment district built inside a single vasty building. Although it’s difficult to really narrow down what it does precisely – it runs the gamut from exhibitions to theatre – most of the work staged there can be classed as ‘immersive’.

Details

Address
Excel Waterfront
ExCeL Centre
London
E16 1XL
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What’s on

Elvis Evolution

3 out of 5 stars
First announced aeons ago and presumably costing a bob or two to create, this Elvis Presley-based immersive show is a slick affair, heartfelt in its admiration for The King. It’s by Layered Reality, who have had notable immersive successes with the ongoing adaptation of The War of the Worlds and the Tower of London-based The Gunpowder Plot. It’s also somewhat structurally eccentric, comes with a difficult-to-defend ticket price, and – when I visited anyway – clearly suffered from its audience not being crystal clear about what it involved from the off. The hook is Elvis’s legendary 1968 comeback TV special, wherein the man who changed music forever in the ‘50s successfully blew off the schmaltzy MOR cobwebs that had engulfed his ‘60s career and showed the world that old fire again. What does an Elvis superfan make of the King’s new London immersive experience? But there’s quite a bit of other stuff before that. For the first half it’s essentially straight up theatre. We’re cast as audience members for the comeback special, who have been rounded up at the last minute after Elvis’s infamous manager Tom Parker failed to distribute any tickets himself (this really happened). A nervous Elvis hasn’t played live in seven years and is refusing to leave his dressing room (this also happened). And Elvis’s BFF from childhood Sam Bell has randomly turned up and offered to help talk his old pal out of his room.  This did not happen, although Bell was a real figure. But his arrival...
  • Immersive

Squid Game: The Experience

It seems fairly apparent that a relatively large number of people have watched Netflix’s South Korean gameshow satire Squid Game and thought ‘I'd love to play that’. Presumably some of these people are simply of the belief that they would win while everyone else died. The majority, one would hope, take the view that it would be fun but you’d want to eliminate the ‘almost everyone dies’ aspect. Inevitably the second party is catered for better than the first – London has already had a VR Squid Game, and now here’s an official immersive experience.  Taking in five games in 60 minutes – so rather breezier than the show – Squid Game: The Experience will feature non-lethal recreations of iconic challenges from the show, including the glass bridge, marbles, and – of course – Red Light, Green Light (featuring that horrifying doll thing).  Hopefully it’ll all be a good laugh and the lack of actual danger won’t leave you feeling like you’re just playing some random children’s games. On that note, kids of all ages are welcome to participate, though depending on how good a parent you are they may be bewildered as to the exact context.
  • Immersive

FAME*FACTORY

FAME*FACTORY is a one-hour, 11-scene show devised by Done + Dusted, the production team behind the Academy Awards, the Emmys and 2012 Olympic Games opening ceremony. It’s designed to replicate the expeirence of being a celebrity – private jets, press conferences – without actually increasing your wealth in any way. To be honest it sounds a bit like You Me Bum Bum Train but only the bits where you’re a famous person. Will it really replicate the sense of being a rich guy when the point is surely that it’s not press conferences that make you rich but rather being rich? Or is it all a massive recipe for imposter syndrome? We’ll soon find out!
  • Immersive
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