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Lidl Chateaux Noir

  • Things to do, Food and drink events
  1. Photograph: Courtesy of Lidl
  2. Photograph: Courtesy of Lidl

Time Out says

Do you judge wine by its label? Focus on what’s inside the bottle at a ‘wine-tasting in the dark’ pop-up hosted by Lidl, the budget German supermarket that sells everything from 30p baked beans to face steamers. 

At Lidl Chateaux Noir, they’ll start by messing with your senses in the ‘Discombobulation Chamber’, a room painted in candy cane stripes. Then, it’s into the Cellar Noir, where visitors will be blindfolded and served wine by night-vision-goggle wearing waiters. The blind wine journey will be led by Lidl's ‘Master of Wine’, who will talk guests through eight different glasses. The idea is to put all snobbery aside, and just let your senses guide you to the right wine for your palate. 

When the drinking is over, it’s straight ‘Salle de Noel’, a festive area that’ll be decked out with real Christmas trees, mince pies, and a cheeseboard of snacks.

The whole experience costs £4 (with a 90p booking fee) that will be donated to the NSPCC. It’s enough to turn the head of an Aldi devotee...


£4.90 with proceeds going to NSPCC
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