There’s about to be a huge mirrored box in Covent Garden. Yes, you read that right. That’s because world famous fashion brand Marc Jacobs is about to open their first-ever pop-up store (inside this box) to launch their all-new Resort Collection. And don’t be surprised if Covent Garden tube station looks slightly shinier than usual. The platforms, plus a nine-foot tall tote-bag swing, and an immersive installation at Tottenham Court Road, are all also part of the new campaign — it sounds like the area will be glistening even more than usual for the festive season. Shiny is the designer's favourite colour, after all.
Time Out says
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