Even if the name Peggy Gou doesn't immediately ring a bell, your eardrums are almost certainly familiar with her work. The South Korean cultural phenomenon is the brains behind ‘(It Goes Like) Nanana’, the inescapable, planet-conquering dance anthem that soundtracked every single festival and pub beer garden back in summer 2023. Now, the global DJ and fashion icon is playing fairy godmother to East London.
To celebrate her euphoric new single ‘Wo,man’ (featuring Ayra Starr), she’s opening a one-day-only pop-up called The Gou,tique at Shoreditch’s Dream Bags Jaguar Shoes, where fans can custom cocktails while Gudu Records DJs spin some tunes. The main draw, though, is that Peggy will be gifting 200 mystery items from her personal archive, alongside 100 pieces of classic merch, completely free of charge.
It’s strictly first-come, first-served, and you can expect the queue to stretch all the way to Dalston by lunchtime, so bunk off work early and bring your sharpest elbows.