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Carnaby Street is getting a colourful makeover in celebration of London Pride. Its Love Happens Here festival will see exclusive in-store promotions, products, discounts and events across Carnaby’s 13 streets and its iconic arch transformed into a rainbow. Pick up an exclusive Pride in London wristband for a £3 donation at ‘We Built This City’, ‘Lazy Oaf’, ‘Dr. Martens’ and ‘Ben Sherman’, for a 10 percent discount in over 15 participating shops, restaurants, bars and cafes. ‘Dr Martens’ will also be selling their exclusive Pride rainbow boots, Illamasqua will be offering “PrePride” transformations to customers and Monki have an exclusive Pride bracelet available with purchases over £25 on Saturday 8 and Sunday 9 July. For a full list of the offers available see here.