This is controlled editorially, which means an editor at Time Out has given it the go-ahead if they think it will appeal to our readers. Our Editorial team creates it, and the client does not have sign-off. It’s labelled as ‘sponsored’.
This is overseen by our Sales team. They consult the Editorial team about its look and feel, and make sure it will appeal to our readers. Both Time Out and the client have sign-off. It’s labelled as ‘advertorial’.
This is where we give space in our magazine or digital platforms over to a client. Again, this is overseen by our Sales team, and there’s no sign-off from Time Out – the only instances where we’d intervene is if we think it’s inappropriate for our readers. Ads aren’t labelled but you’ll know them when you see them – they don’t look like Time Out content.
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