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[title]Let’s be honest, everyone loves a pink drink, and there's something about those bright shades of pink that makes everything feel a bit fresher! And now you can get your hands on one from the world’s renowned lemon-lime brand, 7UP. In celebration of the brand-new 7UP Pink Lemonade, 7UP is bringing its uplifting ‘Pink Refresh Windows’ – think bold pink murals with a pop-up surprise window – to the streets of London, Manchester and Liverpool. Lifting people’s spirits with the beautiful wall art (and the chance to win some fun surprises), the pop-up will also be serving up complimentary serves of 7UP Pink Lemonade.
Inspired by a recent study, which showed that 88 percent of Brits say that adding colour to vibrant surroundings instantly lifts their mood*, this thoughtful activation from 7UP is not only a summer photo op, but a great way to lift your spirits.
So what’s the deal with this new drink? A stunning addition to the 7UP Zero Sugar range, 7UP Pink Lemonade is a refreshingly tantalising, zero-sugar thirst-quencher bursting with flavour – best enjoyed ice-cold as the perfect summer drink that leaves you feeling refreshed!
What is it?
The ‘7UP Pink Refresh Windows’ are a unique pink pop-up designed to surprise and delight. Each window will sit within a striking pink mural. A brand ambassador is positioned in the window, inviting passers-by to take part in a playful card-picking game, with each card to reveal a treat – whether it’s a refreshing 7UP Pink Lemonade mocktail or bold, pink-themed merch – turning an ordinary moment into a refreshing surprise.
Where is it?
The ‘7UP Pink Refresh Windows’ will be appearing in London, Manchester and Liverpool:
London: August 6-7 at Kachette, 347 Old St, EC1V 9LP.
Liverpool: August 15-16 at Liverpool One, College Lane, L1 8JQ.
Manchester: August 21-22 at Spinningfields, Rose Street, M3 3AP.
Why is it happening?
The study, which showed that adding colour improves our mood, also revealed that pink is the colour that Gen Z respondents feel lifts their spirit the most – with 55 percent of 16 to 24-year-olds picking pink over other colours. Not only that, but 91 percent of Brits support initiatives that refresh local urban spaces, adding more colour to the often grey urban landscape.
With this in mind, 7UP decided to add a splash of colour to London, Liverpool and Manchester, while promoting its delicious new drink. Because who doesn’t love a win-win?
Visiting these vibrant murals and enjoying a 7UP Pink Lemonade, it’s clear that pink is more than just a colour — it’s an instant way to hit refresh!
Keen to learn more? Follow @7upuk on socials or find out more info about 7UP Pink Lemonade here. You can find 7UP Pink Lemonade in Sainsbury’s, Tesco, ASDA, Morrisons and convenience retailers throughout summer 2025.
*The research was conducted by Censuswide with 2,000 nationally representative respondents between 30.06.2025 - 02.07.2025. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.