Photograph: Crown Estate
Photograph: Crown Estate
Photograph: Crown Estate

The Festive Mile arrives on Regent Street this December

On December 6, a fleet of festive-themed buses will line London’s most iconic shopping street. Think wrapping, feasting, music and more

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Take a walk through London right now and you’ll see the fledgling signs of Christmas spirit everywhere: advent calendars on the shelves, chilly mornings, bobble hats on heads, baubles in shop windows – the lot. With Halloween in the rearview mirror, it’s time to hunker down with a mince pie (or three) and plan your holiday activities. But, as every Londoner knows, no festive itinerary is complete without a trip to Regent Street. 

Each year, the ‘Mile of Style’ enjoys a makeover in the form of dazzling light displays. This season, the iconic shopping destination is taking it one step further with a day dedicated to food, activities and parties galore for all. On December 6, you can kiss goodbye to traffic as Regent Street will shut to all except those on foot (or flying reindeer). Instead, stationary London buses will line the street from 2pm until 9pm – each playing host to different festive activities that you don’t want to miss.

Photograph: Crown Estate
Photograph: Crown Estate

The Gift Wrap Station and Festive Crafts Bus

Surprise the family by transforming your amateur wrapping skills and presenting them with picture-perfect gifts. Located between Gymshark and On-Running, this bus will host ticketed wreath-making sessions on the top deck and helpful, walk-in gift-wrapping workshops below.

Photograph: Crown Estate
Photograph: Crown Estate

The Spirit of Christmas Selfie Station

If there are no pics, did it even happen? Situated on the iconic Regent Street curve, head to The Selfie Bus to snap the perfect shot. Expect perfect lighting to spice up your Instagram feed.

Photograph: Crown Estate
Photograph: Crown Estate

The Choose Love Disco Bus 

Walk to the top of Regent Street outside the Choose Love store and you’ll find the Choose Love Party Bus. Hop on board and join a whole host of DJs playing an eclectic mix of festive and popular tunes to help get you into the Christmas spirit!

Photograph: Crown Estate
Photograph: Crown Estate

The Food Buses

After all of that shopping, wrapping, selfie-taking and dancing, you’ll be ravenous. Nip into one of the many food stalls to refuel – we recommend the Fudge Bus for an extra sweet treat.

Follow Regent Street and St James’s’ socials for the latest on the best places to be this festive season in London.

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