The Institute of Primal Colour

Branded events should always cause you to raise a sceptical eyebrow, however, this immersive experience by paint company Valspar has caught our attention having been created in collaboration with the maverick design studio Bompas & Parr. They're inviting you to go on a multi-sensory journey taking you through a series of chromatic experiments developed by the University of Oxford. Here, you'll use senses other than just your sight to explore our relationship to colour, discover why we love certain colours and how different shades can affect your mood and experiences. Plus, at the end you'll be able to sip on cocktails matched to your favourite hues.