And they face a tricky call. Should parents with precocious kids seek to normalise their offspring? Or should they stretch their potential, however alienating it becomes? Many of the parents we meet here are struggling to find the right balance and it makes for uncomfortable if guiltily hilarious viewing.
Sat in the epicurean interzone between Seven Dials (heaven) and Leicester Square (hell), Coffee Island is the first London outpost of a Greek chain. It may appear generic as heck from the outside – dare I say it, as you might imagine a Greek coffee chain to look– but step into the lofty room and things improve from the off. Aesthetically, it’s still a tad uninspired (swathes of wood, a glass-fronted cabinet of workaday sandwiches and so on) but they’ve clearly done their homework where it counts. For a start, there’s a menu of single origin coffees (plus an espresso blend), available via a host of decent brew methods: your standard chemex, V60 and Aeropress (impressive to see in a chain, though standard barista kit), but also a tray of hot sand for making Turkish style coffee. Seriously. Staff are genial and well informed: I asked for a decent strong blend for a V60, and was handed a full-bodied, single-estate Brazilian Ametista. Very good it was too, with a carefully timed bloom and none of the ropey insipidness that pour-overs have a tendency towards. All the gear and plenty of ideas, it seems.
Venue says: “6 reasons why you should choose our Nespresso compatible capsules http://bit.ly/2uR5QIw No need to be a trained barista! #specialtycoffee”