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The Apprentice

The Apprentice

Wed Jun 12, 9-10pm, BBC1

By Phil Harrison
Series nine, episode seven
‘Maybe it’s diamonds?’ wonders one contender somewhat randomly, upon hearing that the group have been summoned to the Tower of London. But it’s not diamonds. It’s caravans. In Birmingham. Do try and contain your excitement.

Still, while the average ‘Apprentice’ contestant might consider this task beneath them, they’re going to have to find a way of hiding their utter contempt for both product and clientele if they’re going to make any sales at the Motor Homes and Caravans Show. But first, they need to choose their products – and this in itself will prove a testing assignment for a couple of them.

This year’s series continues to amuse, mainly because there’s a larger gulf than usual between what the contenders have promised and what they seem capable of delivering. It’s also in danger of becoming know as ‘the sexist “Apprentice”’ – why does one candidate think he’s going to get away with summoning a girl into a failing sales team because she’s ‘eye candy’? You ridiculous bunch…

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