News / Eating

VooDoo Doughnut has arrived in L.A.

VooDoo Doughnut
Photograph: Rozette Rago

We adore L.A.'s mom-and-pop donut shops, but when we pined for out-of-town restaurants to move here, Portland's VooDoo Doughnut was toward the top of our list. Well, time to cross that one off.

VooDoo Doughnut has officially arrived in Los Angeles. The donut, coffee and ice cream shop known for its playful fried dough creations soft opens at Universal CityWalk on March 9. 

All photographs by Rozette Rago

 

The flavors here are instantly recognizable to anyone who's visited the handful of existing locations or tuned into a food/travel show. The jelly-filled Voodoo Doll, signature Bacon Maple Bar and sugary-cereal-topped the Loop are all here—as well as an L.A.-specific creation, the Hollywood Cream, filled with Bavarian cream and topped with maple frosting.

 

 

 

 

 

Since it's part of the family-friendly theme park's shopping district, don't expect to see some of VooDoo Doughnut's more risque creations. In its place, though, founders Kenneth "Cat Daddy" Pogson and Tres Shannon would love to tap into the legendary stable of Universal Monsters—think a Creature from the Black Lagoon-inspired donut. "The [Universal] president was like you can do that, we own those," they said.

 

The co-founders of the mostly Oregon-based chain had considered an L.A. shop before, but it was a call from Universal that pushed them into opening their first California location. Despite its amusement park setting, much of the character from the original is still in tact, with pink boxes, zany curios and even a colorfully tiled floor similar to the Portland location. 

 

 

 

 

 

 

 

 

At its heart, Pogson and Shannon say VooDoo Doughnut is just a simple donut and coffee shop—with cups from longtime partner Stumptown, brewing espresso for the first time at VooDoo. But there's clearly more to the cult of VooDoo Doughnut than just desserts: the shop offers legally-binding weddings held in front of a coffin-shaped altar. Shannon insists that he'll fly out and officiate the first one at the L.A. location.

 

 

 

 

Store hours fluctuate, especially during the soft opening period, so make sure to check the CityWalk website ahead of time. Expect a formal opening sometime in April. You'll find VooDoo Doughnut right across from the Hard Rock Cafe, near the Jurassic Park parking structure.

 

 

 

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Comments

5 comments
Janelle K

CityWalk is about the last place I'd expect to see a Voodoo Doughnut shop.  It's full of chain restaurants and stores, it's commercialised to the extreme, rent is astronomical, parking sucks and the people who pass through there are mostly white, Republican tourist families with young kids (i.e. not Voodoo Doughnut's core demographic).  If they opened one up in Venice Beach or Santa Monica or somewhere else where tattooed, pierced, Taliban-bearded, Bernie Sanders supporting hipsters hang out it might make it, but I think this location will fail and be gone in 12 months tops.


If I were in charge at Voodoo Doughnuts I'd consider opening one up somewhere in the South, perhaps in Charleston SC :-D

Miguel C

What Were They Thinking! Terrible Location. No True Doughnut Officionado Would Go To Universal City Walk for a Doughnut?


Daanon D

All the cool old buildings and artsy shopping areas in LA and Voodoo opts for Universal Citywalk. It looks like a Voodoo Doughnuts themed mall store, it's just so disgustingly corporate looking. I suppose as long as they have ODB's and they taste the same as in Portland it doesn't really matter, but still disappointing.

Christina Q

The Hollywood Cream is just the McMinnville Cream with a name change! Sorry, not a new creation for us.. but the maple frosting really should have tipped you off.