In a move that could only make sense in the twisted universe of The Boys (the Prime Video satirical superhero series based on the comic book of the same name by Garth Ennis and Darick Robertson), Amazon MGM Studios is bringing a live version of the show’s infamous holiday ice pageant to Los Angeles—for real. The two-day pop-up, called "Vought on Ice," will take over the Atrium at Westfield Century City Mall this weekend on Saturday, June 7 and Sunday, June 8.
Timed to promote the Emmy-nominated series during awards season, the activation recreates the over-the-top musical number from season 4, where a cast of Vought-branded heroes perform “Put the Christ Back in Christmas” on ice. At the mall, a team of skaters will lip-sync their way through a three-minute routine every hour from 1pm to 8pm, channeling the same glitzy, slightly terrifying energy that made the original so unforgettable.
In between performances, the ice rink opens to the public. Fans can reserve a 40-minute skate session online or try for one of the limited walk-up spots. Just don’t be late—reservations have a strict 15-minute grace period before they’re handed off to the waitlist.
The event also includes a mini exhibition of real costumes from the show, allowing fans to study the satin, spandex, and stars-and-stripes aesthetic of Vought’s ice-capade up close. And yes, Jitter Bean coffee will be part of the experience, bringing one of the series’ favorite fictional chains into the real world.
The activation is free and open to the public, with more info at voughtonice.simpletix.com. Skating spots are expected to go fast, because nothing says summer in L.A. like a corporate-sponsored winter propaganda musical on ice.
It's not the first time that The Boys universe has overlapped with the City of Angels: last October, the streamer hosted a burger pop-up/fan experience in West Hollywood (8175 Melrose Ave) called "Vought A Burger"—get it?—to promote The Boys as well as fellow Prime Video series Gen V and The Boys Presents: Diabolical. And back in 2019, chef Ludo Lefebvre brought his Michelin-starred skills to a limited-time deli and butcher shop in collaboration with the gritty Prime Video series.