If you spot a seven-foot-tall Spam musubi barreling down the streets of L.A., you’re not imagining things. In partnership with supermarket giant Kroger, the iconic luncheon meat brand widely beloved in Hawaii, the Philippines and South Korea (yes, for American imperialism-related reasons) is celebrating National Spam Musubi Day (August 8) with a larger-than-life food truck shaped like Hawaii’s iconic handheld treat. Earlier this year, Spam began selling sushi products at Kroger property sushi counters, including at various locations of Ralphs, one of the corporate grocer’s most visible outposts in L.A.
On Thursday—today—from noon to 2pm, you’ll find the Musubi Mobile at Ralphs at 260 South La Brea Avenue in Central L.A., one of the locations close to Miracle Mile and the Grove. Then, from 5 to 7pm, the Musubi Mobile will pop up in West L.A. at the Ralphs at 11727 West Olympic Boulevard. Tomorrow, on National Spam Musubi Day, the Musubi Mobile will make an appearance at the Ralphs at 2600 West Victory Boulevard in Burbank from noon to 2pm. At all three pop-ups, L.A. shoppers can score free samples of Spam musubi and norimaki, play outdoor games, pick up Spam coupons and more.
For those who can’t catch the Musubi Mobile in person, don’t worry: You can now score Spam musubi at Ralphs stores across L.A. County and the rest of the country, plus other Kroger outposts, with a digital coupon to redeem free samples through this Saturday, August 9, available online.
