Proudly Serving

The smashburger trend is past its peak, but you wouldn’t know it at Proudly Serving, home to the South Bay’s best smashburgers. The locally run burger joint has locations in both Hermosa Beach and Redondo Beach. Chef-owner Matt McIvor offers a few customizations: plain, with cheese, “special” (Thousand Island-inspired) sauce and griddled onions, pastrami and Swiss or good ol’ ketchup and mustard, plus raw onions. In our honest opinion, I prefer the Founder (ketchup, mustard and raw onions) over the others. The burger's elements of crisp, sweet and tang complement the double beef patties and melted American cheese. Throw in the fries cooked in rendered duck fat and you’ve got yourself a helluva meal.