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Proudly Serving

  • Restaurants
  • Hermosa Beach
  • price 1 of 4
  • Recommended

Time Out says

The smashburger trend has likely hit its peak, but you wouldn’t know it at Hermosa Beach’s Proudly Serving, home to the South Bay’s best smashburgers. Chef-owner Matt McIvor offers a few customizations: plain, with cheese, “special” (Thousand Island-inspired) sauce and griddled onions, pastrami and Swiss or good ol’ ketchup and mustard, plus raw onions. In our honest opinion, we prefer the Founder (ketchup, mustard and raw onions) over the others. The burger's elements of crisp, sweet and tang complement the double beef patties and melted American cheese. Throw in the fries cooked in rendered duck fat and you’ve got yourself a helluva meal.

Patricia Kelly Yeo
Written by
Patricia Kelly Yeo


110 2nd St
Hermosa Beach
Opening hours:
Daily 11am–9pm
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