American Rag is our go-to denim destination for its vast selection alone. Even if you aren’t sure what you’re looking for—Colorful and printed? Raw Japanese selvedge? Distressed vintage wash?—you’re bound to find something among the dozens of brands on offer. Just about every big name in premium denim is represented for both guys and gals, and staffers have a knack for helping you sift through the stock to find the perfect fit and style. After you’ve emerged from the store victorious, we recommend beelining for the attached Café Midi for a celebratory cappuccino and some street-side people watching.
