What is it? Nothing Really Matters is a vaporwave-meets-’70s-glam cocktail bar tucked inside a Manhattan subway station. With its name borrowed from the coda of a rock anthem, it resists easy categorization as it's equal parts offbeat destination and stylish neighborhood haunt.
Why we love it: It’s a true surprise-and-delight moment in the middle of Midtown—a place that delivers a killer drink, sparkling clean bathrooms (literally), and a sense of fun without leaning on gimmicks. Whether you’re sipping caviar service between trains or grabbing a seat post-theater, it’s an instant credibility boost when introducing out-of-towners to “your” secret bar.
Time Out tip: Order a pizza right to your seat—yes, the bartenders will make it happen.
Address: Inside the 50th Street Downtown ① subway station at Broadway
Opening hours: Mon–Sat 4pm–2am; Sun 4pm–midnight
Expect to pay: About $10 for a beer, $15 for a glass of wine and $20 for a cocktail