WatchHouse

Following a successful launch on Fifth Avenue, WatchHouse, decided to open another coffee shop in 2025. But this time, the British coffee brand debuted inside one of the city's most iconic skyscrapers: The Chrysler Building. The coffee shop mirrors the grandeur of its landlord, featuring stainless steel and red elements, along with a nine-foot oculus that hovers above the espresso bar. Venture inside and you'll soon find yourself at the foot of the glass pastry counter lined with twisted cardamom buns, tarts of the season and pastries puffed with a delightfully spicy nduja. But if you came solely for coffee, look past it and find the menu projected on the wall with all the regular suspects: espresso and lattes, matchas and teas, and seasonal drinks. But hold a second longer and the projection will switch over to the Rarities Program. A fixture of the brand, the program showcases hard-to-find beans sourced from around the world. Keep in mind, they come at a price ranging from $14 to $52 for a pour-over. But if coffee connoisseur is in your calling card, then you may just want to spend on the experience.