Just as Mad Men nears it end, segueing into the ’70s as it say goodbye to its fans, Times Square will be welcoming a blast from the ’60s past, courtesy of Andy Warhol and the regulars at his Silver Factory. The tin-foiled covered studio Andy maintained at 231 East 47th Street from 1962 to 1968, became the legendary hangout for Warhol’s ephemeral cohort of “superstars,” as well as more bonafide celebrities such as Bob Dylan, Allen Ginsberg and Lou Reed.
They became the players in Andy’s alternative version of Hollywood in numerous films including a series of deadpan studies call “Screen Tests.” Instead of reading lines, however, the subjects—which include Warhol “It” girl Edie Sedgwick—simply stared at the camera. Shot in grainy black-and-white, these time capsules of a groovier Gotham will be featured as part of The Time Square Alliance’s “Midnight Moment” program from May 1-31. As in previous installments, the “Screen Tests” will take over all the big video signs around the Crossroads of the World for three minutes, starting at 11:57pm. For that brief period, the Factory's superstars will shine again in an explosion of wall-to-wall Warhol.