Rainbow-food lovers, rejoice: on Sunday, the annual NYC Burger Week kicks off with themed burger dinners at Black Iron, the Ainsworth and fellow grillmasters around the city, all sponsored by premium ground-beef supplier Schweid & Sons, and with it comes, yes, a rainbow burger.
In a (big, purple felt) hat tip to the 1971 classic Willy Wonka and the Chocolate Factory, Joe's Bar will serve its signature burger atop a technicolor rainbow bun from NY Handmade Breads with a side of Grandpa Joe's (that is, sloppy Joe-style) fries. One lucky diner to find a Golden Burger Lift—a stainless-steel contraption that elevates burgers out of their pool of juices and keeps buns nice and dry—will score the grown-up version of a lifetime supply of chocolates: a 20-person open bar at Joe's.
Beyond burgers, you can choose from Wonka-themed cocktails like a Snozzberry Slushie and a Fizzy Lifting Drink. Two dinner seatings will be held on Monday, with one winning Golden Burger Lift bestowed at each.