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Meet the game changer for online shopping

Jennifer P

Can you tell the difference between these three dresses? Don’t panic: This isn’t a,  “is it blue-and-black or white-and-gold?” #TheDress question.

It’s pretty obvious that these frocks are not the same, but perhaps you want more styles with a similar red-flower print? Meet Styloko: The U.K. (and now U.S.) shopping website that’s making it even easier to discover specific styles, prints and designs without scrolling for hours on Google.

It’s too damn cold outside, so many of us have succumbed to online shopping—not that we needed much of a push. But if you’re looking for something super-specific like er, a black sleeveless tunic with a Peter Pan collar and a flared hem, how can you trust your search engine to bring up the item your looking for? Answer: You can’t, which is why Styloko’s team of Astrophysicists (yes, really) created a special feature that’s a total game changer.

While lusting over high-end dresses by the likes of Dolce & Gabbana and Alexander McQueen, click a few of your favorites and click the “view similar” button. The site will pull an assortment of similar-looking frocks from wallet-friendly brands like Topshop, ASOS, Dorothy Perkins and more. Just think of all the time—and dough—you'll save! 

The visual discovery tool launched a few weeks ago and currently only works for the dresses available on the site. But next month, you'll be able to find the doppelgänger for purses, tops, pants and more. For now, you'll just have to update your spring wardrobe while you wait. 


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