If you're in Times Square between 11:57pm and midnight this month, look up—a giant cat lapping up a bowl of milk will be on billboards as far as the consumer's eye can see.
Times Square's Midnight Moments program displays different art projects in Times Square for short periods late at night, and this month's is a video titled "Büsi (Kitty)," originally commissioned in 2001 by Creative Time. You can watch the whole clip below, and find out what this cat's commentary says about you, me and NYC. Is the cat thoroughly unimpressed by our small lives? Is the cat the ultimate example of keeping it cool in the big city? Is this a secret ad for milk? Head to Times Square this month and decide for yourself.