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Santa Claus is coming to town next month but, in the meantime, he's sending his favorite soft drink as an emissary.
The Coca-Cola Caravan will spread caffeine, carbonation and holiday cheer throughout New York from November 12 through November 16, including a full day in Times Square on Friday, November 14.
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The Times Square event will last from 4pm to 8pm between 46th and 47th Streets, bringing with it plenty of photo ops and family-friendly activities. This year, Santa gets a brand-new throne to take photos on (available as a postcard or as a digital pic), a Costa Coffee Cart providing a less sugary caffeine rush and the Coca-Cola Gifting Box, offering complimentary holiday bags and tags (while supplies last). There will also be an opportunity to support the company's partnership with No Kid Hungry to provide meals to children and families across the U.S.
Finally, a “Refreshing the Holidays” exhibit at select stops lets visitors walk through an interactive pop-up about Coca-Cola's history and current innovations.
This is the 28th anniversary of the Coca-Cola Holiday Caravan (although the initial, minute-long commercial introducing the concept first aired in 1995), an annual tradition that brings a tangible holiday vibe to families in cities across the country.
According to an official press release, following the November 14 stop in Times Square, the caravan will drop by the parking lot of the Stop & Shop at 2795 Richmond Avenue in Staten Island on November 15 between 6pm and 8:30pm.
The next day, on November 16, New Yorkers will be able to be part of the activation in Brooklyn. The caravan will be at the Food Bazaar at 2965 Cropsey Avenue from noon to 2:30pm and at the 2784 Linden Boulevard location between 6pm and 8:30pm.
To find the full list of stops for the country-wide Coca-Cola Caravan Tour, visit the website here.