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For two days only, the ethereal world of Florence + The Machine is descending upon New York City. To coincide with the group’s "Everybody Scream" tour stop at Madison Square Garden, UMusic Shop NY is transforming into a whimsical world for fans to connect with the spirit of the band. The immersive experience will celebrate the deep connection between Florence Welch and her dedicated following.
Head to the shop on April 21 and 22 and you'll be transported into a beautifully curated space that mirrors the band's signature baroque-folk aesthetic. The centerpiece of the transformation is a stunning floral installation, providing the perfect backdrop for fans to capture a magical F + TM moment.
No ticket to the show? No problem. You can still get exclusive merch at UMusic. The pop-up will debut new tees, crewnecks and hats featuring intricate designs drawn directly from the Everybody Scream album artwork. In a rare move, UMusic Shop NY is also stocking high-demand items from the group’s online store that are frequently sold out, so you can shop the collection in person. Prices range from $45 to $90, and every purchase includes an exclusive Florence + The Machine sticker sheet.
Best of all, you'll get the chance to channel Florence's iconic style by designing a personalized, custom choker at the at the pop-up necklace station. With a selection of various necklace bands and eight unique charms, you can mix and match elements to create a one-of-a-kind piece of wearable art.
This takeover is just one of several popping up at UMusic Shop. The shop will host a Zayn album release celebration on April 20 and a Demi Lovato exclusive drop on April 24. But for those captivated by Florence’s "Between Two Lungs" energy, these two days in April represent a singular opportunity to step inside her floral, hauntingly beautiful universe.
What: Florence and the Machine Pop-Up
Where: UMusic Shop, 2 Penn Plaza
When: April 21 to 22, 10am to 9pm