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Jon Bon Jovi may not be able to pose for a selfie with every fan packing Madison Square Garden this month, but technology has come up with a cheat.
Fans attending the rock icon's nine-show Forever Tour residency at the Garden can now step into the first-ever concert venue hologram selfie experience, courtesy of Superfan.Live, Proto Hologram and HIFI Labs. The immersive activation lets concertgoers "meet" a hyperrealistic, life-size hologram of Jon Bon Jovi (or even the whole band) and snap a digital selfie to download and keep.
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According to the companies behind the experience, it's the first time Proto's Selfie technology has been used at a live concert venue and the first time the hologram platform has appeared inside Madison Square Garden. Rather than simply standing next to a cardboard cutout, fans interact with a lifelike holographic version of Bon Jovi designed to recreate the feeling of meeting the singer in person before posing for a photo.
While holograms have become increasingly common in everything from museums to airports, they've also started creeping into the live entertainment world. Bon Jovi himself has previously appeared as a Proto hologram during his 2024 MusicCares Person of the Year tribute concert and at his Nashville restaurant, JBJ's, but this marks the technology's biggest concert rollout yet.
"We're honored to work with SUPER on this first-of-its-kind experience at such a triumphant moment in Jon Bon Jovi's career," Proto founder David Nussbaum said in a statement. "The superfans attending won't just get a digital souvenir—they'll experience Jon's presence and that sense of fun when you take a selfie with a hero."
The activation comes from Superfan.Live, a company specializing in premium fan experiences for major touring artists, alongside creative technology company HIFI Labs, which develops interactive projects designed to deepen connections between musicians and their audiences.
If you're headed to one of Bon Jovi's Madison Square Garden shows, expect more than a night of singalongs to "Livin' on a Prayer" and "It's My Life." You can also walk away with a selfie that looks as though you shared a moment with the New Jersey rock legend himself—even if it's his holographic double doing the smiling.
Bon Jovi brings the Forever Tour to Madison Square Garden for nine performances July 9, 12, 14, 16, 19, 21, 23 and 26. For more information, click here.