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Pickleball is officially taking over Times Square.
On February 20, CityPickle will open a massive 37,000-square-foot flagship inside the landmark Paramount Building at 1501 Broadway, bringing seven professional-grade courts, a full-service bar and restaurant and a slate of luxe amenities to the eighth floor of one of Midtown’s most storied addresses.
The 1926 Paramount Building initially housed Paramount Studios, and CityPickle is leaning into that showbiz legacy, preserving exposed brick, concrete and the building’s rare column-free construction while adding dark green tones, leather, felt and rift-cut oak, thanks to Sentient Design Works and Tectonic Builders
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The result is less of a rec center and more of a members’ club. Beyond the seven courts, the year-round space includes lounge and event areas, co-working phone booths, private shower suites stocked with products from Brooklyn-based Element Brooklyn and a robust food and beverage program led by hospitality vet Kim Russen, whose résumé includes TAO Group.
It’s CityPickle’s first permanent Manhattan home and serves as the brand’s corporate headquarters, with glass-enclosed offices built directly into the floor plan. The layout is designed to flex between tournaments, casual open play, private events and corporate leagues. The sport has been the fastest-growing in the country for five consecutive years, and with this centrally located home base, it shows no signs of slowing down anytime soon.
CityPickle already operates seasonal courts at Wollman Rink in Central Park and in Long Island City, and recently signed a 20-year agreement to run Wollman Rink year-round. A Brooklyn Bridge outpost is also slated to open this spring, further cementing the brand’s citywide footprint.
If you’re looking for exclusivity, the Times Square flagship will release just 120 memberships for 2026, offering priority booking and access to special programming. But casual players can book court time without joining, making this one of the most high-profile and high-energy places in Manhattan to dink, volley and socialize.
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