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The Marvelous Mrs. Maisel
Photograph: Courtesy of Amazon Prime

A massive ‘Marvelous Mrs. Maisel’ immersive experience is taking over Fifth Avenue

Grab some free black and white Manischewitz cookies at the event this week as well.

Anna Rahmanan
Written by
Anna Rahmanan

The fifth and final season of The Marvelous Mrs. Maisel will officially premiere on Amazon Prime later this week and, to celebrate the occasion, the streaming network is scheduled to turn portions of Fifth Avenue into an ode to the show. 

Specifically, on Friday, April 14 (the day the new episodes drop), Prime Video will take over a mile-long stretch of Fifth Avenue from 46th Street to 56th Street, highlighting memorable aspects of the series all throughout the area. 

You'll notice an actual pink carpet on the iconic street, with various stops along it that will call back to hilarious moments from the uber-popular show. Don't forget to pick up a map once on site as well, which will point out some of the series' most recognizable NYC filming locations.

Here’s a rendering of it: 

Marvelous Mrs. Maisel
Photograph: Courtesy of Amazon Prime

Along Fifth Avenue, there will be a display of the stage of the Gaslight Café by 46th Street, where Midge kicked off her career in season one.

The second tour stop will be at the northeast corner of 47th street, a great photo op featuring the Catskills resort that the protagonist and her family stayed at in season two.

Up on 49th Street, you’ll suddenly feel like you’re at the Fontainebleau in Miami, where Midge and her manager Susie traveled to in season three—this particular portion of the happening will be replete with curated cocktail kits that you won’t soon forget.

But the heart of the immersive experience makes use of one of NYC’s most legendary retail destinations: Saks Fifth Avenue. Once you approach the destination, you’ll notice vintage cars and taxis reminiscent of the 1960s parked on the street. You’ll also be offered some classic black and white cookies from Manischewitz (how Midge is that?), which we suggest you chow down on while looking at the center six windows of Saks, which will spotlight the series' most iconic outfits for a whole two weeks.

"Each window will feature original looks from the show’s five seasons curated by series costume designer Donna Zakowska, depicting Midge’s rise to fame from the fateful first performance at the Gaslight Café through Paris, the Catskills, Miami and more," reads an official press release. "Inside Beauty on 2 at Saks, fans can find the dressing room from the Wolford set in Season Four with original set pieces, props and costumes on display."

One more thing: at any given moment, one of eight surprise dance performances may take place outside the store's windows—so you might want to stick around for a while!

If you're anything like us, you've always dreamed of living in 1960s Manhattan and this is your best (only?) chance of doing just that!

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