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Roman centurions are taking over Manhattan this weekend, but don't worry—they're friendly. The legions are here to celebrate the first-ever National Pinsa Day on Thursday, May 28, courtesy of Italian baking pioneer Di Marco. The centerpiece of this grand activation is an exclusive pinsa kiosk in partnership with Eataly, popping up near Madison Square Park from May 27 through June 30.
For the uninitiated, pinsa is not just another pizza. Invented by Di Marco and rapidly gaining popularity across the United States, this modern evolution of traditional Roman baking is renowned for its signature light, airy texture and high digestibility. Crafted from a unique blend of flours, a remarkable 80% hydration level and a long fermentation process, pinsa provides a crispier, lighter base that won't leave you feeling weighed down.
To kick off the month-long residency, New Yorkers can get a firsthand taste of this culinary delight completely free. From May 27 through May 31 (between 11am and 7pm), the Madison Square Park kiosk will be handing out free samples of freshly prepared Original Roman Pinsa, while supplies last. For the rest of June, the kiosk will remain open daily to serve up the tasty flatbreads from 9am to 9pm.
In addition to the kiosk, look out for surprise giveaways and centurion sightings at iconic landmarks. Catch them on May 28 and 29 at Rockefeller Plaza, 42nd Street near Bryant Park, Bryant Park, New York Public Library, Washington Square Park at Broadway & 8th Street, Chelsea Market and Eataly NYC Flatiron.
Di Marco and Eataly’s popup offers the perfect opportunity to experience Italy’s fast-growing culinary phenomenon. Stop by Madison Square Park this week to claim your free bite of Rome.
What: Eataly Flatiron Pinsa Kiosk
Where: Near Madison Square Park
When: May 27-June 30, free samples through May 31