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It seems like Amazon is making amends for bringing the book publishing industry online: the Internet giant is now stocking free new-release titles inside its brick-and-mortar Amazon Locker location in the Bronx at 42 West 225th Street, near the intersection of Broadway and Exterior Street in the Marble Hill neighborhood. Officially dubbed The Locker Library, the initiative lets customers who are already stopping in to collect an Amazon order or drop off a return grab a complimentary advance reader copy of a recently released Amazon Publishing title.
For the uninitiated: Amazon Lockers are self-service pickup kiosks where customers can have their Amazon orders delivered to a secure location of their choosing, then retrieve them at their own convenience. The network launched in September 2011 in New York City, Seattle and London, and has since grown to thousands of locations across the U.S. and several other countries, typically housed inside convenience stores, pharmacies and grocery chains.
Among the titles currently available at The Locker Library in the Bronx are Kendall Ryan's How to Train Your Billionaire, about a recently laid-off accountant who takes a job as the travel companion to an eccentric billionaire, and Lauren Oliver's The Girl in the Lake, a mystery in which a psychologist's routine case study reopens a 24-year-old cold case.
Call it corporate chess or genuine goodwill: when the end result is free books in the hands of New York readers, we're not asking too many questions.