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This summer in New York City, experience the unbelievable beauty of nature—without actually having to go outside. Head over to ARTECHOUSE in Chelsea Market now until Labor Day and immerse yourself in a new botanically inspired multi-sensory exhibition, "Blooming Wonders." This pixelated ever-moving landscape featuring psychedelic pink daises, fluttering butterflies and some abstract surpises is accompanied by calming, dreamlike ambient music.
The new 40-minute experience lets you hang out inside the 270-degree, floor-to-ceiling 18K-resolution digital canvas inside of the historic market's 100-year-old boiler room, while experiencing the fleeting beauty of spring and summer blooms come to life with immersive, interactive technology. While you're there, don't forget to grab a "Blooming"-inspired drink from the bar upstairs, like their take on an Aperol Spritz (think less Aperol and more "peachy" flavors). After drinks, head downstairs into the main room, find a floor cushion or open bench, enjoy some air-conditioning and get lost in the rich florals.
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Once you've finished the experience in the main gallery, you can head back upstairs past the bar to the small gallery on display, where you can find two different video games set up for you to mess around with. You can also get a bird's-eye view of the main room over the balcony while you're up there. Plus, it's a great excuse to partake in some shameless people-watching.
"Blooming Wonders" builds upon ARTECHOUSE's established history of collaboration between artists (like Refik Anadol, Yuko Shimizu, and Vince Fraser) and outside collaborators (Pantone, the United Nations Foundation, the Society for Neuroscience, and the Nobel Prize Museum) with ARTECHOUSE's own team of designers, architects, producers and storytellers. Together, they are able to bring new concepts to life—making ARTECHOUSE an innovative leader in digital and experiential art.
So if you need a break from the heat of the city and are looking for an indoor activity for the day, "Blooming Wonders" is a must-see. You can grab some lunch in Chelsea Market after, or go back for round two at ARTECHOUSE and see their other summer experience: "Rolling Stone Presents: Amplified, The Immersive Rock Experience."
General admission tickets start at $24.50. For children, ages 15 and under, tickets are $18 for time-slots before 6pm. Discounted rates are also available for students, seniors, military, first responders, and small groups of 4-9 people. Tickets are available online at artechouse.com and on site at the venue.