Incredible immersive experiences to do in NYC right now

The Phantom of the Opera has ended its 35-year Broadway run, but you can't keep a masked man down for long. The Andrew Lloyd Webber musical—adapted by the composer and Richard Stilgoe from Gaston Leroux's 1910 horror novel—is already somehow here again, and in a surprising new form. It's now an immersive experience, à la Sleep No More, in which audiences are led en masque through multiple locations in a complex designed to evoke the 19th-century Paris Opera House where soprano Christine Daaé is tutored and stalked by a serial killer who lives in the basement.

Six groups of 60 spectators at a time enter at staggered 15-minute intervals; each group gets its own Phantom and Christine, but the other roles are played by one to four actors each; to help sustain the atmosphere, audience members must wear black, white or silver cocktail or formal attire—and, hopefully, comfortable shoes. (Masks are provided for those who do not bring their own.) 

Here's what our theater critic thought of the experience.

Dancing penguins, trippy flamingos and colorful blocks make up just some of the surrealist scenes in ARTECHOUSE's new exhibit. Titled "SUBMERGE: Beyond the Render," this immersive art experience in Chelsea showcases surreal landscapes, digital worlds and trippy dream-like sequences accompanied by house music from Zedd. 

The Fall 2025 show is part of ARTECHOUSE's on-going SUBMERGE series, where the former Chelsea Market boiler room space offers artists a chance to experiment with new aesthetics and technology in immersive storytelling, while letting audiences "submerge" themselves in the art. The exhibition features work from today's leading 3D artists in collaboration with Render Network Foundation.

If Da Vinci had the technology we do today, what would he have created?

That’s the question being asked at Mercer Labs’ newest exhibit, “Maestros and the Machines,” featuring sound by Timbaland. The exhibit investigates: what could’ve been created if past artists, musicians and geniuses had technology as we know it today.

The new exhibit, which showcases an immersive atmosphere with cutting-edge digital tools, soundscapes and more, is conceived and directed by artist and Mercer Labs founder Roy Nachum. (You might recognize Nachum’s name because he designed Rihanna’s Anti album cover.)

Punchdrunk’s Sleep No More gave up the ghost last fall after 14 years, but fans of that immersive theatrical experience have a new show to tide them over: a smaller-scale work by Punchdrunk founder Felix Barrett that invites audience members to move barefoot through a labyrinthine installation inspired by Barry Pain’s 1901 gothic short story “The Moon-Slave," as adapted by the acclaimed British writer Daisy Johnson.

Participants wear headphones and are guided through the 50-minute experience at the Shed via narration in the voice of Helena Bonham Carter. 

Some 4,500 years ago, ancient Egyptians built the Great Pyramid of Giza—the greatest pyramid the world had ever seen. Sure, you can read about this incredible civilization in history books, but you can now walk through their pyramid without ever leaving New York City. A new virtual reality experience called Horizon of Khufu offers a chance to travel miles away and back in time. 

You'll get a chance to wander around the pyramid, then look in awe at the intricate tombs of Pharaoh Khufu and the majestic Giza Necropolis. Eventually, you'll board a ship for a journey across the Nile, attend a mummification ceremony, and experience the somber occasion of King Khufu's final rites.

Blast off to another planet at INTER's new insterstellar experience. Inside this Soho space, expect to see more than 10 immersive exhibits using light, sound and digital projection to transport you to another galaxy.

Walk through a mirrored hallway with moving light, then find yourself on an alien terrain. Stroll through a tunnel of bioluminescent flowers, bounce around in a netted space called “The Vortex,” and get swallowed by a black hole in an infinity mirrored room. All of it is certainly fodder for your Instagram feed.

But it’s not just about looking around. INTER asks you to … interact. There are multiple generative art installations that react in real-time, like donning a space suit in the interstellar research lab and forming new constellations via motion-tracking technology.

Journey back in time to April 15, 1874 in Paris, when Impressionist painters began creating their groundbreaking work. Through the art and science of virtual reality, you can now join them as they break away from traditional academic painting, focusing instead on capturing light, color and atmosphere in new ways.

Titled "Tonight with the Impressionists: Paris 1874," this VR exhibition will take you back to the streets of 19th-century Paris to meet the artists behind the paintings and experience key moments in the Impressionist movement. Meet Monet, Renoir, Morisot, Degas, and others as they depict everyday life and outdoor scenes with spontaneous brushstrokes and vibrant colors. Expect to spend about 45 minutes fully immersed in their world thanks to your VR headset.

The exhibition was created by Excurio in collaboration with the renowned Musée d’Orsay in Paris. See it at Eclipso, located at 555 West 57th Street. Tickets range in price from $30-$44 depending on the date. 

Live like Monica, Chandler, Ross, Rachel, Joey and Phoebe at The FRIENDS Experience: The One in New York City. It's basically an immersive museum celebrating the '90s sitcom. You'll get to walk through rooms that look exactly like the ones on the TV show.

Photo opportunities abound. There’s a chance to pose with the “Pivot” couch, a backdrop that looks like the Vegas chapel, and a photo opp with Phoebe’s grandma’s taxi. You can even pose on top of Pat the Dog, snap a photo with the giant poking device and take a selfie in Monica’s apartment. Using high-quality cameras, staff take photos at each spot, which you can purchase at the end. But staff will also take free photos with your cell phone if you ask. 

It's not just a selfie museum, though. There's a fascinating display featuring the show's costume designer Debra McGuire where you'll learn about her sartorial choices for each character. Another exhibit spotlights artist Burton Morris, whose Pop art pieces decorate Central Perk. Other display cases feature set designs, signed scripts, props and costumes.  

Get ready for heart-pounding experience in the sky unlike any other experience atop a skyscraper. Summit One Vanderbilt sits atop the new 67-floor One Vanderbilt super-tall—a 1,401-foot-high—skyscraper.

As the city's fourth-tallest building after One World Trade Center, Central Park Tower and 111 West 57th Street, it sits just west of Grand Central Terminal, where you first enter the experience underground. After a trip through a mirrored hallway with its own immersive elements, visitors take an elevator up to the 91st floor, where they're 1,000 feet over the streets and sidewalks of NYC.

Kenzo Digital has created a totally mirrored infinity room called "Air" that reflects the sky and city views over and over, making you feel like you're walking in the sky or on another plane of existence. Looking above you and below you in this two-story space, you see your reflection repeating forever.

One of the coolest parts of the experience is that it changes with the weather and time of day. When the weather is nice, it'll look like you're walking among the clouds. When it's stormy, you'll see the rain fly sideways and around the building. 

The Color Factory is home to 14 immersive exhibits that engage all the senses in an exploration of the art and science of color. The museum works with local artists, designers and creatives to bring the designs to life. Even if you’ve visited before, expect to see new surprising and delightful activities in the autumn iteration. The all-ages experience focuses on inspiring moments of joy through art.

The Color Factory experience also packs plenty of photo opportunities into its 20,000-square-foot venue. While you can definitely take the standard selfies, Color Factory makes it even easier to get fantastic photos. You’ll get a customized code when you come in, then you can use that code at cameras throughout the space allowing you plenty of time to get a picture-perfect pose. 

A new exhibition, Colorscopes, brings astrology and color together. Visitors can explore a dazzling spectrum where every day of the year is matched with a unique hue. Each individual birthday card holds unique insights about that guest and their relationships.

Part visual splendor, part olfactory wonder and part ooey-gooey sensory fun, Sloomoo Institute’s slime museum offers a captivating playground for all ages.

While Sloomoo is a highly Instagrammable experience, the founders hope you’ll spend some time away from your phone and immersed in the moment during your 90-minute visit to truly have the slime of your life. You can squish vats of slime, make your own slime to take home and even stand under a slime waterfall—that's truly immersive.

Ice cream is at the center of this 20,000-square-foot museum that'll make the cold treat even more fun (who knew it'd even be possible?). Across 13 multi-sensory installations, visitors to the museum will be able to interact with fun elements like a three-story indoor slide, the all-pink Celestial Subway, and a new add-on where guests can build their own edible slime.

Even better: The sweet treats along the way. Yes, we're talking about unlimited ice cream throughout the museum. For adults, check out some fun themed cocktails as well. We tried the experience ourselves and have a lot of tips for your visit.