Incredible immersive experiences to do in NYC right now

Leave the gray of the city behind and step into a colorful world of Korean folktales at Genesis House in the Meatpacking District. The venue just launched its latest immersive installation, this one called CHROMA: Tales Between Hues.

The exhibition was inspired by the Obangsaek color spectrum, Korea's traditional palette representing the five cardinal directions, elements and cosmic balance—and it's an absolutely transfixing sight to see. The team at Genesis collaborated with actress and singer Ashley Park who brought her own Korean heritage and her passion for storytelling to the exhibition.

See CHROMA: Tales Between Hues for free at Genesis House (40A 10th Ave. in the Meatpacking District) through December 14. It's open Tuesday to Sunday from 11am-7pm.

New York loves a spectacle—especially one that glows, hums and vibrates with enough sensory power to make Times Square look understated. Enter reSOUND New York, the latest immersive art experience to land at Rockefeller Center, transforming the iconic rink level into a labyrinth of light, sound and touch.

Created by d’strict, the Korean art and design collective responsible for viral digital works like WAVE and Waterfall-NYC, the exhibition marks their official New York debut and will run through October 31, 2026.

The exhibition spans seven themed stages inside HERO, the new immersive space from MATTE Projects, and reimagines art as a fully physical, synesthetic experience. Here, the walls sing, floors ripple and light seems to breathe.

Anime is jumping off the screen and into immersive territory at this new exhibition now open at Mercer Labs, Museum of Art and Technology in Lower Manhattan. The sprawling, 11-room installation focuses on the beloved ONE PIECE anime adventure series and was created with help from Toei Animation. 

Visitors can walk through the Land of Wano Arc as they live like Monkey D. Luffy, the show's main character. Expect trippy mirrors, floral motifs and dragons along the way. The ONE PIECE installation is open now and runs through November 30 at 21 Dey Street.

The Phantom of the Opera has ended its 35-year Broadway run, but you can't keep a masked man down for long. The Andrew Lloyd Webber musical—adapted by the composer and Richard Stilgoe from Gaston Leroux's 1910 horror novel—is already somehow here again, and in a surprising new form. It's now an immersive experience, à la Sleep No More, in which audiences are led en masque through multiple locations in a complex designed to evoke the 19th-century Paris Opera House where soprano Christine Daaé is tutored and stalked by a serial killer who lives in the basement.

Six groups of 60 spectators at a time enter at staggered 15-minute intervals; each group gets its own Phantom and Christine, but the other roles are played by one to four actors each; to help sustain the atmosphere, audience members must wear black, white or silver cocktail or formal attire—and, hopefully, comfortable shoes. (Masks are provided for those who do not bring their own.) 

Here's what our theater critic thought of the experience.

Dancing penguins, trippy flamingos and colorful blocks make up just some of the surrealist scenes in ARTECHOUSE's new exhibit. Titled "SUBMERGE: Beyond the Render," this immersive art experience in Chelsea showcases surreal landscapes, digital worlds and trippy dream-like sequences accompanied by house music from Zedd. 

The Fall 2025 show is part of ARTECHOUSE's on-going SUBMERGE series, where the former Chelsea Market boiler room space offers artists a chance to experiment with new aesthetics and technology in immersive storytelling, while letting audiences "submerge" themselves in the art. The exhibition features work from today's leading 3D artists in collaboration with Render Network Foundation.

If Da Vinci had the technology we do today, what would he have created?

That’s the question being asked at Mercer Labs’ newest exhibit, “Maestros and the Machines,” featuring sound by Timbaland. The exhibit investigates: what could’ve been created if past artists, musicians and geniuses had technology as we know it today.

The new exhibit, which showcases an immersive atmosphere with cutting-edge digital tools, soundscapes and more, is conceived and directed by artist and Mercer Labs founder Roy Nachum. (You might recognize Nachum’s name because he designed Rihanna’s Anti album cover.)

Blast off to another planet at INTER's new insterstellar experience. Inside this Soho space, expect to see more than 10 immersive exhibits using light, sound and digital projection to transport you to another galaxy.

Walk through a mirrored hallway with moving light, then find yourself on an alien terrain. Stroll through a tunnel of bioluminescent flowers, bounce around in a netted space called “The Vortex,” and get swallowed by a black hole in an infinity mirrored room. All of it is certainly fodder for your Instagram feed.

But it’s not just about looking around. INTER asks you to … interact. There are multiple generative art installations that react in real-time, like donning a space suit in the interstellar research lab and forming new constellations via motion-tracking technology.

Live like Monica, Chandler, Ross, Rachel, Joey and Phoebe at The FRIENDS Experience: The One in New York City. It's basically an immersive museum celebrating the '90s sitcom. You'll get to walk through rooms that look exactly like the ones on the TV show.

Photo opportunities abound. There’s a chance to pose with the “Pivot” couch, a backdrop that looks like the Vegas chapel, and a photo opp with Phoebe’s grandma’s taxi. You can even pose on top of Pat the Dog, snap a photo with the giant poking device and take a selfie in Monica’s apartment. Using high-quality cameras, staff take photos at each spot, which you can purchase at the end. But staff will also take free photos with your cell phone if you ask. 

It's not just a selfie museum, though. There's a fascinating display featuring the show's costume designer Debra McGuire where you'll learn about her sartorial choices for each character. Another exhibit spotlights artist Burton Morris, whose Pop art pieces decorate Central Perk. Other display cases feature set designs, signed scripts, props and costumes.  

Get ready for heart-pounding experience in the sky unlike any other experience atop a skyscraper. Summit One Vanderbilt sits atop the new 67-floor One Vanderbilt super-tall—a 1,401-foot-high—skyscraper.

As the city's fourth-tallest building after One World Trade Center, Central Park Tower and 111 West 57th Street, it sits just west of Grand Central Terminal, where you first enter the experience underground. After a trip through a mirrored hallway with its own immersive elements, visitors take an elevator up to the 91st floor, where they're 1,000 feet over the streets and sidewalks of NYC.

Kenzo Digital has created a totally mirrored infinity room called "Air" that reflects the sky and city views over and over, making you feel like you're walking in the sky or on another plane of existence. Looking above you and below you in this two-story space, you see your reflection repeating forever.

One of the coolest parts of the experience is that it changes with the weather and time of day. When the weather is nice, it'll look like you're walking among the clouds. When it's stormy, you'll see the rain fly sideways and around the building. 

The Color Factory is home to 14 immersive exhibits that engage all the senses in an exploration of the art and science of color. The museum works with local artists, designers and creatives to bring the designs to life. Even if you’ve visited before, expect to see new surprising and delightful activities in the autumn iteration. The all-ages experience focuses on inspiring moments of joy through art.

The Color Factory experience also packs plenty of photo opportunities into its 20,000-square-foot venue. While you can definitely take the standard selfies, Color Factory makes it even easier to get fantastic photos. You’ll get a customized code when you come in, then you can use that code at cameras throughout the space allowing you plenty of time to get a picture-perfect pose. 

A new exhibition, Colorscopes, brings astrology and color together. Visitors can explore a dazzling spectrum where every day of the year is matched with a unique hue. Each individual birthday card holds unique insights about that guest and their relationships.

Part visual splendor, part olfactory wonder and part ooey-gooey sensory fun, Sloomoo Institute’s slime museum offers a captivating playground for all ages.

While Sloomoo is a highly Instagrammable experience, the founders hope you’ll spend some time away from your phone and immersed in the moment during your 90-minute visit to truly have the slime of your life. You can squish vats of slime, make your own slime to take home and even stand under a slime waterfall—that's truly immersive.

Ice cream is at the center of this 20,000-square-foot museum that'll make the cold treat even more fun (who knew it'd even be possible?). Across 13 multi-sensory installations, visitors to the museum will be able to interact with fun elements like a three-story indoor slide, the all-pink Celestial Subway, and a new add-on where guests can build their own edible slime.

Even better: The sweet treats along the way. Yes, we're talking about unlimited ice cream throughout the museum. For adults, check out some fun themed cocktails as well. We tried the experience ourselves and have a lot of tips for your visit.