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Hall des Lumières
Hall des Lumières

Incredible immersive experiences to do in NYC right now

These immersive art exhibits in NYC promise to transport you inside fine art, into your favorite pop culture moments, and thousands of years back in time.

Rossilynne Skena Culgan
Contributor: Amy Ellison
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As much as New Yorkers love their city, they want to be transported to another space and time — at least that's the trend museums, companies and artists are capitalizing on. Immersive exhibits, events and experiences are popping up all over NYC these days.

From theatrical experiences to trippy digital art taking over massive spaces, there's no shortage of ways to be immersed in a different reality. With so many ways to be immersed, we decided it was high time to round up all the cool, immersive events, exhibits and experiences happening in NYC now and coming up soon so you won't miss the chance to experience something new and potentially mind-blowing.

RECOMMENDED: The best museum exhibitions in NYC right now

Incredible immersive experiences in NYC

  • Musicals
  • Midtown West
  • Open run

The Phantom of the Opera has ended its 35-year Broadway run, but you can't keep a masked man down for long. The Andrew Lloyd Webber musical—adapted by the composer and Richard Stilgoe from Gaston Leroux's 1910 horror novel—is already somehow here again, and in a surprising new form. It's now an immersive experience, à la Sleep No More, in which audiences are led en masque through multiple locations in a complex designed to evoke the 19th-century Paris Opera House where soprano Christine Daaé is tutored and stalked by a serial killer who lives in the basement.

Six groups of 60 spectators at a time enter at staggered 15-minute intervals; each group gets its own Phantom and Christine, but the other roles are played by one to four actors each; to help sustain the atmosphere, audience members must wear black, white or silver cocktail or formal attire—and, hopefully, comfortable shoes. (Masks are provided for those who do not bring their own.) 

  • Art

This summer in New York City, experience the unbelievable beauty of nature—without actually having to go outside. Head over to ARTECHOUSE in Chelsea Market now until Labor Day and immerse yourself in a new botanically inspired multi-sensory exhibition, "Blooming Wonders." This pixelated ever-moving landscape featuring psychedelic pink daises, fluttering butterflies and some abstract surpises is accompanied by calming, dreamlike ambient music. 

The new 40-minute experience lets you hang out inside the 270-degree, floor-to-ceiling 18K-resolution digital canvas inside of the historic market's 100-year-old boiler room, while experiencing the fleeting beauty of spring and summer blooms come to life with immersive, interactive technology. While you're there, don't forget to grab a "Blooming"-inspired drink from the bar upstairs, like their take on an Aperol Spritz (think less Aperol and more "peachy" flavors).

After drinks, head downstairs into the main room, find a floor cushion or open bench, enjoy some air-conditioning and get lost in the rich florals.

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  • Art

If Da Vinci had the technology we do today, what would he have created?

That’s the question being asked at Mercer Labs’ newest exhibit, “Maestros and the Machines,” featuring sound by Timbaland. The exhibit investigates: what could’ve been created if past artists, musicians and geniuses had technology as we know it today.

The new exhibit, which showcases an immersive atmosphere with cutting-edge digital tools, soundscapes and more, is conceived and directed by artist and Mercer Labs founder Roy Nachum. (You might recognize Nachum’s name because he designed Rihanna’s Anti album cover.)

  • Interactive
  • Midtown West

Punchdrunk’s Sleep No More gave up the ghost last fall after 14 years, but fans of that immersive theatrical experience have a new show to tide them over: a smaller-scale work by Punchdrunk founder Felix Barrett that invites audience members to move barefoot through a labyrinthine installation inspired by Barry Pain’s 1901 gothic short story “The Moon-Slave," as adapted by the acclaimed British writer Daisy Johnson.

Participants wear headphones and are guided through the 50-minute experience at the Shed via narration in the voice of Helena Bonham Carter. 

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  • Things to do
  • City Life

Blast off to another planet at INTER's new insterstellar experience. Inside this Soho space, expect to see more than 10 immersive exhibits using light, sound and digital projection to transport you to another galaxy.

Walk through a mirrored hallway with moving light, then find yourself on an alien terrain. Stroll through a tunnel of bioluminescent flowers, bounce around in a netted space called “The Vortex,” and get swallowed by a black hole in an infinity mirrored room. All of it is certainly fodder for your Instagram feed.

But it’s not just about looking around. INTER asks you to … interact. There are multiple generative art installations that react in real-time, like donning a space suit in the interstellar research lab and forming new constellations via motion-tracking technology.

  • Things to do

Live like Monica, Chandler, Ross, Rachel, Joey and Phoebe at The FRIENDS Experience: The One in New York City. It's basically an immersive museum celebrating the '90s sitcom. You'll get to walk through rooms that look exactly like the ones on the TV show.

Photo opportunities abound. There’s a chance to pose with the “Pivot” couch, a backdrop that looks like the Vegas chapel, and a photo opp with Phoebe’s grandma’s taxi. You can even pose on top of Pat the Dog, snap a photo with the giant poking device and take a selfie in Monica’s apartment. Using high-quality cameras, staff take photos at each spot, which you can purchase at the end. But staff will also take free photos with your cell phone if you ask. 

It's not just a selfie museum, though. There's a fascinating display featuring the show's costume designer Debra McGuire where you'll learn about her sartorial choices for each character. Another exhibit spotlights artist Burton Morris, whose Pop art pieces decorate Central Perk. Other display cases feature set designs, signed scripts, props and costumes.  

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  • Attractions
  • Sightseeing
  • Midtown East

Get ready for heart-pounding experience in the sky unlike any other experience atop a skyscraper. Summit One Vanderbilt sits atop the new 67-floor One Vanderbilt super-tall—a 1,401-foot-high—skyscraper.

As the city's fourth-tallest building after One World Trade Center, Central Park Tower and 111 West 57th Street, it sits just west of Grand Central Terminal, where you first enter the experience underground. After a trip through a mirrored hallway with its own immersive elements, visitors take an elevator up to the 91st floor, where they're 1,000 feet over the streets and sidewalks of NYC.

Kenzo Digital has created a totally mirrored infinity room called "Air" that reflects the sky and city views over and over, making you feel like you're walking in the sky or on another plane of existence. Looking above you and below you in this two-story space, you see your reflection repeating forever.

One of the coolest parts of the experience is that it changes with the weather and time of day. When the weather is nice, it'll look like you're walking among the clouds. When it's stormy, you'll see the rain fly sideways and around the building. 

  • Things to do
  • West Village

The Color Factory is home to 14 immersive exhibits that engage all the senses in an exploration of the art and science of color. The museum works with local artists, designers and creatives to bring the designs to life. Even if you’ve visited before, expect to see new surprising and delightful activities in the autumn iteration. The all-ages experience focuses on inspiring moments of joy through art.

The Color Factory experience also packs plenty of photo opportunities into its 20,000-square-foot venue. While you can definitely take the standard selfies, Color Factory makes it even easier to get fantastic photos. You’ll get a customized code when you come in, then you can use that code at cameras throughout the space allowing you plenty of time to get a picture-perfect pose. 

A new exhibition, Colorscopes, brings astrology and color together. Visitors can explore a dazzling spectrum where every day of the year is matched with a unique hue. Each individual birthday card holds unique insights about that guest and their relationships.

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  • Things to do
  • Weird & Wonderful

Part visual splendor, part olfactory wonder and part ooey-gooey sensory fun, Sloomoo Institute’s slime museum offers a captivating playground for all ages.

While Sloomoo is a highly Instagrammable experience, the founders hope you’ll spend some time away from your phone and immersed in the moment during your 90-minute visit to truly have the slime of your life. You can squish vats of slime, make your own slime to take home and even stand under a slime waterfall—that's truly immersive.

  • Things to do
  • Soho

Ice cream is at the center of this 20,000-square-foot museum that'll make the cold treat even more fun (who knew it'd even be possible?). Across 13 multi-sensory installations, visitors to the museum will be able to interact with fun elements like a three-story indoor slide, the all-pink Celestial Subway, and a new add-on where guests can build their own edible slime.

Even better: The sweet treats along the way. Yes, we're talking about unlimited ice cream throughout the museum. For adults, check out some fun themed cocktails as well. We tried the experience ourselves and have a lot of tips for your visit.

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