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Color Factory, a super Instagrammable art exhibit, is coming to NYC this summer

Written by
Jennifer Picht

Color us stoked!

The Color Factory—a collaborative and now traveling art exhibition—lands in New York City on August 20, and it promises to give you even more opportunities to flood your Instagram feed with rainbows post-Pride.

After a successful run in San Francisco last year, the creators are transforming a 20,000-square-foot Soho space (located at 251 Spring Street) into an immersive selfie nirvana that is meant to help folks explore and appreciate how fun and joyful being surrounded by vibrant colors can be.

Not only a sight for sore eyes, the event is also meant to be a fun zone filled with whimsical installations to explore. For instance, the San Francisco edition included a scratch-and-sniff wall, a yellow ball bit, a confetti room, 1,000 multicolored ribbons and shimmering disco balls.

Jordan Ferney (a Color Factory co-founder) says that local New York artists will be involved in this year’s project,
The Cut reports. Some of the collaborators include Lakwena Maciver, Mmuseumm, Jason Polan and Molly Young among others. Tickets for the event are now on sale for $38, and the operating hours are Thursday through Tuesday from 10am to 11pm. Reserve your spot here now—this event will likely sell out fast. You have until September 30 to check it out! 

Photograph: Courtesy The Color Factory

Photograph: Courtesy The Color Factory

Photograph: Courtesy The Color Factory

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