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Madison Avenue is about to get a lot more indulgent. Glace, the Upper East Side shop that made waves with its luxurious hot chocolate and small-batch ice cream, is expanding its sugar-fueled empire. On Thursday, May 15, founder Sasha Zabar will debut Glace Candy, a playful new candy store connected to the original storefront at 1266 Madison Avenue.
The new outpost brings Zabar’s nostalgia for the long-gone Millionaire Deli, once located in the same space, full circle. “One of my fondest memories growing up was browsing the candy counter at Millionaire on the weekends or after school,” Zabar told Patch. Now, he’s giving that experience a high-design glow-up with the help of architecture firm Faber/Hughes, the team behind the Marc Jacobs HQ revamp.
Inside, guests can fill bags with rotating candies from Sweden, France, Germany and Japan—mostly sold by weight for $19 a pound. Zabar’s own housemade treats also line the pastel-colored bins, from locally sourced fruit chews and sour gummies to S’mores-inspired marshmallows based on Glace’s cult-status hot chocolate. Every item can be turned into a signature dessert thanks to a new chilled marble slab where staff mix candies into scoops of seasonal ice cream flavors like crème brûlée and Meyer lemon.
The shop’s dreamy interior pairs Carrara marble floors with handmade Italian blue tiles, rich walnut accents, and gleaming stainless-steel candy boxes. A narrow arched doorway connects the two Glace storefronts, making it easy to bounce between frozen hot chocolates and custom sundae-building.
But Zabar’s sweet expansion wasn’t without its sour notes. Recent tariffs impacted supply chains and pricing on imported goods and packaging, and he admits to eating the extra costs—literally. “I haven’t changed retail prices so far, but we’ll see,” he told the New York Post.
Despite the hurdles, Glace Candy will open daily from noon to 8pm. And if your ice cream needs a handful of Swedish fish or tangy French gummies to feel complete, well, Sasha Zabar has you covered.
