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Grand Central Terminal has seen its fair share of spectacles, but next week, it’s swapping the daily commuter hustle for the high-octane glamour of Formula One—and yes, there will be whisky.
On September 23 and 24, from 3 to 8 pm, Vanderbilt Hall will morph into a mash-up of racetrack energy and cocktail culture thanks to Glenfiddich and the Aston Martin Formula One Team. The immersive pop-up celebrates the launch of Glenfiddich’s limited-edition 16-Year-Old single malt Scotch, a bottle inspired by the precision and performance of Aston Martin.
“This release marks an exciting milestone in our journey with the Aston Martin Formula One Team,” said Claudia Falcone, the global brand director for Glenfiddich. “Through this collaboration we invite enthusiasts worldwide to engage with these iconic brands in bold new ways and create memorable moments that reach far beyond the racetrack.”
Guests 21 and up can sample the new 16-Year-Old whisky neat or in cocktails, test their reflexes with a Formula One-style Batak challenge and ogle a full-scale Aston Martin F1 replica car right in the middle of Grand Central. Pop-up bars will be shaking up complimentary drinks and a customization station will send you home with branded swag.
The fun doesn’t stop there: Grand Central’s Grand Brasserie and Campbell Bar will also be serving tastings and Central Cellars will offer complimentary bottle engraving with purchases of the new whisky.
The Scotch itself is no slouch. Crafted from a mix of American oak wine casks, new American barrels and second-fill bourbon casks, it comes with tasting notes of maple syrup, caramelized ginger and Chantilly cream. “It combines craftsmanship and precision in a whisky that invites exploration and discovery,” added Brian Kinsman, Glenfiddich’s malt master.
Best of all? Admission is free. So if you’ve ever wanted to sip world-class Scotch, pretend you’re an F1 driver and hang out with a luxury race car—all in the middle of Manhattan—mark your calendar.