Gwyneth Paltrow's Goop Kitchen is officially opening in NYC this summer

New York, get ready for a dose of Gwyneth Paltrow’s signature, slightly offbeat, ultra-clean lifestyle to hit the city. Goop Kitchen, the culinary arm of Paltrow’s uber-successful, two-decade-old Goop lifestyle empire, is opening its first-ever New York City location this summer. According to an official press release, the eatery will debut in the Flatiron (no official address has been shared), with additional locations rolling out across the city later this year.

While details are still limited, it’s worth noting that existing Goop Kitchen locations in Los Angeles and the Bay Area currently operate as delivery-only concepts—meaning New Yorkers should expect a similar setup here. If that’s the case, the new opening will likely offer a menu akin to what’s already available on the West Coast. The roster of offerings includes a variety of bowls and bento boxes (the Mediterranean hummus bowl and the miso salmon bento box look particularly appetizing), colorful salads, hand rolls and wraps (grouped under the “handhelds” section of the menu), and warm soups. Perhaps shockingly—perhaps not, given Paltrow’s well-documented devotion to clean eating—the menu also features pizza and pasta dishes that, to be quite honest, look absolutely amazing on social media.

All dishes are prepared according to the brand’s Goop Certified Clean standards, which means no refined sugars, gluten, dairy, soy, corn, peanuts, seed oils or preservatives. The framework has become central to Goop’s wellness-forward food philosophy.

For dessert, current menus feature maple pecan oatmeal cookies, dark chocolate and sea salt brownies, maple pumpkin bread and more.

Clearly, this isn’t your average celebrity food venture—it’s Goop’s highly specific, highly curated vision of “clean” comfort food, now poised to make its New York City debut and we're absolutely ready for it.