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Photograph: Gene Bagnato

Hip-hop legends Run DMC launch an NYC pop-up with Adidas

The group will also reunite for Hip Hop 50 Live.

Written by
Christina Izzo

Run DMC, one of the best New York hip hop acts of all time, is making their big return to the Big Apple. The iconic group, who is celebrating their own 40th anniversary this summer, will be co-headlining the Hip Hop 50 Live concert at Yankee Stadium alongside Lil Wayne, Snoop Dogg, Ice Cube and more on the genre's 50th birthday, on Saturday, August 11.

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But fans can catch the influential performers even earlier thanks to a pop-up store and art installation hosted by Run DMC in partnership with adidas Originals. Operating from Thursday, August 10 through Saturday, August 12 at West Village collectibles shop Bleeker Trading (96 Christopher Street), the pop-up will feature "limited drops" from Barrier Worldwide and the Crate NYC, coolers from IGLOO, as well as Run DMC novelty merchandise. The two-day pop-up will be open from 11am to 7pm. 

Along with the shopping opportunities, the pop-up will include special DJ sets from hip-hop spinners like DJ Scratch, Skratch Bastid Charlie Chan Soprano and Dj Hurricane. And, of course, there will be appearances from both Joseph "Rev. Run" Simmons and Darryl "DMC" McDaniels. (The third member of the Queens-bred trio, Jam Master Jay, was shot and killed in 2002.) 

Earlier this year, Run DMC announced its final concert as a group, taking place in April at Madison Square Garden and being filmed for an upcoming documentary. “The only way Run-DMC gets back together is if The Beatles get back together. Can that happen?” McDaniels said in an interview with Rock the Bells. "It’s time for Run to go be Paul McCartney and me to be John Lennon. We done did what we could do.”

However, the duo couldn’t keep off the stage for too long, as the milestone Hip Hop 50 Live show will feature Run DMC’s ‘Bottom of the Ninth…The Walk-Off’ performance.

“I am honored to hit the stage in the Bronx, the birthplace of Hip Hop and celebrate all of my heroes,” said Simmons, per Live Nation. McDaniels added: "’Up in the Bronx’ where it all started we will be celebrating this historic moment in history! I am honored to pay tribute to the culture that allowed this little shy kid from Queens to grow up and become The Mighty King of Rock! Thank you Hip Hop!!!” 

Run DMC NYC pop-up
Run DMC's InstagramRun DMC NYC pop-up

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