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New York City is turning the world’s biggest sporting event into a massive five-borough celebration. To coincide with the upcoming FIFA World Cup, Mayor Zohran Mamdani, in partnership with the New York City Tourism + Conventions bureau, has launched a series of initiatives designed to encourage soccer fans—both visiting and local—to explore the city. From the NYC Neighborhood Passport and huge fan zones to a special calendar of World Cup events, NYC is rolling out the red carpet for fans. And for hungry fans, new dining initiative is set to make everyone a winner.
Dubbed the "Five Borough Winners Special," the program will see hundreds of local bars, restaurants and cafes offering $26 dining deals. Kicking off on Thursday, June 11 through the final on Sunday, July 19, the program makes it easy to try amazing local food at an affordable price point. With many matches held nearby at MetLife Stadium, the specials are a budget-friendly incentive for fans to explore NYC’s world-class food scene.
"In New York City, you do not need an expensive ticket to be part of the World Cup," Mayor Mamdani said, emphasizing that small businesses will offer some of the best seats in the house. Nearly 600 establishments have already enrolled, including Staten Island's Kills Boro Brewing Company, Harlem's Red Rooster, Rockefeller Center's Naro, Jackson Heights' Armondo’s, Little Neck's La Baraka and Prospect Heights' Morgan’s. The $26 specials will take various creative forms, including multi-course prix fixe menus, food-and-drink pairings or exclusive beverage deals.
To add to the tournament excitement, you can participate in the “Welcome World Rewards” program. By checking in at participating small businesses, you can earn points to unlock exclusive merchandise, fan experiences and even a chance to win tickets to the World Cup Final on July 19. Furthermore, participating spots will distribute limited-edition, 24-ounce commemorative reusable cups with select purchases. Featuring distinct designs for each of the five boroughs, you can collect all five and share their cross-borough culinary journeys on social media.
Whether catching a match at a bar in the Bronx, a restaurant in Queens or a cafe in Brooklyn, the Five Borough Winners Special guarantees that everyone can savor the global spirit of the game. The full list of Five Borough Winners Special participants will be listed on the city's website. More World Cup events and specials can be found at nynjfwc26.com/destination.