The revitalization of midtown Manhattan continues strong—even celebrities want in on it now!
In what is a fairly odd but welcomed partnership, golf superstar Tiger Woods and artist Justin Timberlake just debuted a new premium sports and entertainment bar aptly called T-Squared Social (see what they did there?) at 7 East 42nd Street, right between Bryant Park and Grand Central Station, inside the grand lobby of one of the United States’ oldest banks, Emigrant Savings Bank.
Consider it Dave and Buster's for sports fans, complete with golf simulators, darts, duckpin bowling and a lot of flat-screen TVs to accommodate the sort of sports-watching that the founders believe the midtown crowd to be interested in (they're probably not wrong).
Look-wise, the sleek 22,000-square-foot destination boasts 24-foot open ceilings, a beautiful green-tiled bar and, according to an official press release, “personal touches” from the two celebrity owners, including photographs of Woods on a golf course and Timberlake performing on stage, plus golf bags with their names on them and general branded merchandise.
Yes, there will be food on offer as well, like flatbreads, salads and a raw bar.
“Justin and I thought it would be cool to create a place that combines our favorite things and brings people together to just have a great time,” the golf pro said in an official statement.
“We knew a concept like T-Squared Social would thrive in New York,” the former member of NSYNC said in a statement. “It’s a beautiful space that transcends the typical sports bar experience. You can go to be entertained without sacrificing quality or comfort.”
It seems midtown is still pulling big names.
Here are some photos of the new space: