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Party City is officially rising from the retail graveyard—and its first stop is Union Square. Less than a year after shuttering all of its U.S. stores amid bankruptcy, the country’s onetime king of confetti and costumes is back in New York City with a limited-time Halloween pop-up.
Now open at One Union Square West through October 31, the temporary store is a nostalgia hit wrapped in orange and black. Inside, it’s wall-to-wall wigs, costumes, décor and balloons—the sort of glorious chaos that once defined the chain’s pre-party rush. Whether you’re trick-or-treating through the Village, heading to a themed rooftop bash or simply haunting your apartment with faux cobwebs and animatronic skeletons, this comeback kid has you covered.
The return comes after Party City’s dramatic downfall in late 2024, when the company, burdened by debt, online competition and post-pandemic malaise, announced the closure of all 700 stores. But this year, the brand found new life thanks to Hillside, New Jersey-based New Amscan PC LLC, which scooped up Party City’s intellectual property and wholesale operations in a bankruptcy auction for $20 million. The new owners have since rolled out an e-commerce platform, partnered with DoorDash for same-day delivery and opened a handful of franchise and pop-up locations nationwide.
“At Party City, we’re making it easier, faster, and more fun than ever to celebrate,” said Ad Populum CEO Joel Weinshanker when the acquisition was announced. “We are excited to lead the transformation of the Party City and Amscan brands.”
The Union Square shop, which will be open daily until Halloween night, marks a symbolic return to the brand’s party capital roots. Monday through Thursday hours run 10am–9pm, Friday and Saturday until 10pm, and Sunday 10am–7pm. Those who’d rather skip the line can still score everything from inflatable Grim Reapers to glittery vampire capes at PartyCity.com, where DoorDash can deliver the festivities straight to your door.
So yes, New York, Party City is alive—and just in time for your last-minute costume panic.