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Li-Lac Chocolates, the city’s oldest chocolatier, has opened a permanent outpost inside Sahadi’s flagship store, bringing together two institutions that have shaped New York’s food culture for generations.
Set just steps from the registers, the new counter is easy to spot and even easier to linger at. Three glass cases are packed with Li-Lac’s signature confections, from classic buttercrunch and truffles to sweet boxes perfect for last-minute gifting. Nearby shelves stock seasonal specialties like the new, limited edition French egg boxes: a curated mix of milk and dark chocolates with fillings like lemon chiffon, marzipan, praline, French cream, mocha, mousse and peanut butter.
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And because this is Li-Lac, you can expect on-site associates ready to answer any chocolate related questions with the brand's signature approach to personalized assistance.
The partnership is a perfect fit. Sahadi’s has been a fixture on Atlantic Avenue since the mid-20th century, known for its bulk bins, spices and prepared foods that draw a steady stream of neighborhood regulars. Li-Lac, founded in 1923, has built its reputation on consistency and craft, producing more than 120 varieties of chocolate right here in New York. Together, they hit a shared sweet spot: quality without fuss, tradition without stiffness.
“This is a natural extension of a friendship that’s been years in the making,” said Chris Taylor, Owner of Li-Lac Chocolates. “We’ve always looked for thoughtful ways to bring more Li-Lac to Brooklyn, and Sahadi’s felt like the perfect partner to do that.”
The opening marks the seventh New York City location for Li-Lac.
To celebrate the opening, there’s a 20 percent discount on fresh counter chocolates all weekend, through March 29. Not that you need an excuse to buy chocolate, or visit Sahadi's for that matter, but 20 percent off is a great reason to head to Brooklyn this weekend and stock up on your favorites for Easter and beyond.