Get us in your inbox


The Trump SoHo hotel now has a brand-new name

Written by
Heather Corcoran

A post shared by David Allen Ibsen (@daveibsen) on

Trump has left the building—the former Trump SoHo hotel, that is. Overnight, five big ol' gold letters on the building's facade came down as the property was rebranded The Dominick Hotel, a politically neutral nod to the nearby street.

The move comes after lackluster results at the property, which has experienced a slump after The Donald's political turn. NBA star LeBron James refused to stay there (or at any Trump properties), inspiring as many as 20 sports teams to do the same. And that's not the only problem the property's faced; the 46-story tower has been at the center of investigations into shady real estate deals involving some high-profile Russian and Kazakh oligarchs and claims of money laundering.  

A post shared by re.SISTERS (@re.sisters) on

The Trump Organization, which licensed the brand name to the hotel and managed day-to-day, officially backed out of the project earlier this fall. It's just one of several properties from Panama to Canada erasing their Trump ties—including some prominent NYC real estate. Just last year, the gilded letters were stripped from three Riverside Drive apartment buildings mere days after the election. 

Sign up to receive great Time Out deals in your inbox each day.

Popular on Time Out

    Latest news


      The best things in life are free.

      Get our free newsletter – it’s great.

      Loading animation
      Déjà vu! We already have this email. Try another?

      🙌 Awesome, you're subscribed!

      Thanks for subscribing! Look out for your first newsletter in your inbox soon!