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If you notice an uptick in blue-and-orange street signs around Manhattan, don’t adjust your glasses—you’re not dreaming. As the New York Knicks charge into the Eastern Conference Finals, New York City is going all-in on the hype, temporarily co-naming streets after every active player on the team.
Mayor Eric Adams and DOT Commissioner Ydanis Rodriguez announced the move this week. It is a full-court press celebration of Knicks pride, with each street sign decked out in team colors and labeled with the player’s name and jersey number. It’s the most New York way possible to say: We see you, we love you, now beat the Pacers.
The temporary renamings are sprinkled across Sixth and Seventh Avenues, each loosely tied to the player’s jersey number. Stroll through the West Village and you’ll spot Josh Hart Street at Sixth Avenue and West 3rd Street. Head uptown and you’ll find Karl-Anthony Towns Square near MSG at Seventh Avenue and 32nd Street. Other renamed corners include OG Anunoby Alley, Precious Achiuwa Place, Mitchell Robinson Road and Mikal Bridges Block, a personal favorite for anyone who loves alliteration and defense.

"The Knicks embody the spirit of New York—resilient, passionate and unstoppable," said Mayor Adams. “On the path to a championship, we recognize the hard work and determination that has gotten this team to the Eastern Conference Finals.” MSG Sports COO Jamaal Lesane echoed the sentiment, calling it a moment to “bring people together through their shared passion for the team.”
The Knicks’ 2025 playoff run has been one for the books. After knocking out the reigning champion Celtics and finishing the regular season with their best record in over a decade, the team opened their ninth Eastern Conference Finals appearance last night at Madison Square Garden with a heartbreaking last-second loss.
These signs may be temporary (permanent co-namings require City Council approval), but for now, the city’s grid is a tribute to the Knicks’ grit. Whether you're strolling down Jalen Brunson Boulevard or cutting across Miles McBride Street, consider it the city’s love letter to its playoff-bound team.
And if the Knicks make the Finals? Don’t be surprised if we’re all commuting via Tucker Terrace.