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For six nights in April, a Barcelona cocktail institution known for turning drinks into full-on performances is taking over at a prime spot on Madison Avenue. From April 23 to 28, MAD Bar & Lounge will hand over the reins to Paradiso.
If you’ve ever tried to get a seat at Paradiso’s original location in Barcelona, you’ll know this is no small thing. The bar has built a global following for cocktails that arrive smoking, glowing or hidden inside unexpected vessels. It’s mixology with a sense of humor and theatrics, but with serious technique behind it. For this takeover, that same team will be working behind the bar in New York, bringing a bit of their world directly to Midtown.
The takeover runs from 7pm to 11pm each night, with a tight 90-minute seating policy to keep things moving. MAD Bar will lean into Paradiso’s design-forward style, with live music layered in to match the rhythm of the drinks.
The cocktail menu has been created specifically for this residency in partnership with Tequila 1800. Tequila takes the lead here, but not in the predictable ways. Paradiso’s approach tends to take ingredients into new territory, so you might see familiar spirits paired with unexpected textures, aromas or presentations, all highlighting the craftsmanship found at Paradiso.
Reservations open April 10 via Resy, and they’re likely to go quickly. There’s also a $50 minimum spend, which, given the level of detail involved, feels in line with what’s on offer.
This is your chance to catch a bucket-list bar at the top of its game and experience the thrill of theatrical, boundary-pushing cocktails without having to travel to Spain.
What: Paradiso Takeover
Where: MAD Bar & Lounge, 22 E 38th Street, New York
When: Thursday, April 23 to Tuesday, April 28, 7-11pm nightly