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New York nightlife loves a comeback story, but few clubs have the kind of mythology attached to Avenue.
For a solid decade in the late 2000s and 2010s, the Chelsea nightclub was one of those places where models, athletes, downtown creatives and celebrities somehow all ended up squeezed into the same dimly lit room at 2am. If you were “going out out” in Manhattan, there was a decent chance you would eventually end up at Avenue—assuming, of course, the doorman let you in.
Now it’s officially returning, as one of the city’s most notoriously hard-to-get-into nightlife brands trades its old West Chelsea address for the 101st floor of 30 Hudson Yards. Tao Group Hospitality has announced that Avenue will reopen this month as Avenue Sky Lounge, a new cocktail lounge and private events venue set 1,100 feet above Manhattan inside Hudson Yards’ Edge complex.
“At the heart of this transformation is the return of Avenue,” Tao Group Hospitality co-CEO Noah Tepperberg said in a statement. “Bringing Avenue back to New York is deeply personal for us.”
The new version sounds less like a sweaty nightclub and more like the ultra-polished grown-up sequel to one. According to Tao Group, the redesigned space embraces Manhattan Art Deco glamour, with lacquered woods, velvet textures, geometric detailing and skyline-inspired interiors. There’s also a giant statement bar and a flexible layout that can transition from cocktail lounge, party venue to private event space throughout the night.
The drinks menu is apparently going full New York theme, too. Cocktails are inspired by neighborhoods and boroughs across the city, including an Upper East Side drink made with gin, cucumber, mint and Champagne, plus a fiery tequila-based “Hell’s Kitchen” cocktail.
The reopening is part of a much larger revamp happening at Edge and Peak, the sky-high restaurant that opened at Hudson Yards in 2020. Tao Group is also relaunching Peak with updated interiors and menus, while bringing back Marquee Skydeck, its summer rooftop party series with DJs including Benny Benassi, Gareth Emery and Diplo scheduled this season.
Basically, Hudson Yards is leaning fully into becoming the city’s vertical nightlife district—which means the next time someone says they’re “going uptown,” they may literally mean 100 stories up.