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New York loves a spectacle—especially one that glows, hums and vibrates with enough sensory power to make Times Square look understated. Enter reSOUND New York, the latest immersive art experience to land at Rockefeller Center, transforming the iconic rink level into a labyrinth of light, sound and touch. Created by d’strict, the Korean art and design collective responsible for viral digital works like WAVE and Waterfall-NYC, the exhibition marks their official New York debut and will run through October 31, 2026.
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If you’ve ever found yourself hypnotized by an LED waterfall on your Instagram feed, you’ve likely already encountered d’strict’s work. For reSOUND New York, they’ve gone even deeper. The exhibition spans seven themed stages inside HERO, the new immersive space from MATTE Projects, and reimagines art as a fully physical, synesthetic experience. Here, the walls sing, floors ripple and light seems to breathe.
The journey begins with "OCEAN," a panoramic digital wave that swells and crashes around visitors while sounds by composer Jang Young-gyu play in the background. From there, the exhibition moves through shifting columns of light in "TRANSITO" (by the Dutch duo Children of the Light) and interactive walls that become instruments in "Tactile Orchestra" by Fillip Studios. One highlight, "Boundless Body" by Eric Gunther, turns poetry into vibrations felt through a shared wooden bench, while New York’s own Liam Lee contributes "Breathing Room," a mirrored infinity space that pulses.
The exhibition’s kinetic "ECHO" was developed with MIT astrophysicists to transform data from black holes into sound and motion. The result is part scientific wonder, part celestial rave. Nearby, "Petal Collection" by Hannah Bigeleisen explores emotion through sculpted cement, and JUMBO’s "Fortune Chairs" invites playful interaction (and selfies). The show concludes with "Spiraling into Infinity II," a mesmerizing collaboration between Children of the Light and the Alexander Whitley Dance Company.
reSOUND originally premiered in Seoul, where it drew over 110,000 visitors, and now brings its meticulous sensory choreography to a city that’s never met an immersive experience it didn’t want to memorialize on the grid.
Tickets are available now right here, with daily entry at HERO beginning at 11am. Whether you go for the science, the selfies or the serotonin hit, reSOUND New York promises to make the world feel bigger, louder and infinitely more alive.