New York’s first-ever Nordstrom store (catered for men) offers a wide range of perks meant to combine a brick-and-mortar experience with the convenience of online shopping. Customers have the option to make purchases online to be picked up in the store. Digital reservations for in-store try-ons are available. And, perhaps the most important element of online shopping: You can order booze. Yes, a clubhouse bar serves cocktails at the sleek three-story outpost. While many of its competitors are downsizing their physical storefronts, Nordstrom is betting on a massive NYC expansion in the coming years (A women’s store is set to open across the street in fall 2019.)
The store also carries many well-known designers including Nike, Adidas, Levi’s, Comme des Garcons and Calvin Klein. A whopping 16 tailors are available on staff for alterations, and customers can also make appointments with personal stylists if they need a little extra help picking out a look. In addition to the aforementioned bar, the store houses a coffee bar, a shoe-shining station in the basement and areas dedicated to technology and grooming. Digital screens in the suit section will let shoppers “try on” custom-made suits, and a state-of-the-art return system allows you to simply scan a barcode and drop an item in a bin: No human interaction needed.
